The Principal Madrid

Madrid, Spain. Marques de Valdeiglesias 1

Your Travel Guide

He could barely put one foot in front of the other. It had been a week full of meetings at this conference in Madrid. As much as he loved the daily grind each year brought him, it always got the best of him. The one upside to this years event was the hotel selection by his company and it was the only thing keeping going. The idea of resting his head at the Principal Madrid made him feel at ease. He thought, “What was it that made this hotel so special, what was it that made it so much better?” Perhaps it was the welcoming bellman in the lobby, or the upstairs terrace where he dined after every long day. As the waiter came by with an old fashioned, he was brought back to the reality of the here and the now. As he took a drink he relished in the moment and mentally prepared for what life would bring him tomorrow. If a visit to this hotel was going to be a yearly thing, he would look at it with excitement, counting down each moment until arrival.

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The Principal Madrid Hotel is much more than a modern luxury boutique hotel. Its singular location, extraordinary views, unique décor and bespoke services make it “the hotel of the capital” preceded by the success of its sister hotels: the Hotel Único Madrid and the Grand Hotel Central in Barcelona. Together they form a collection of independent luxury hotels that share a common spirit and simple philosophy which has converted them into a lifestyle brand: historical buildings with soul, personality and character, in prime locations, bespoke services and strong links with the cities and neighbourhoods where they are situated. Their style evokes sophistication, exclusivity, seduction and luxury that resonates with contemporary life, technology, understated chic, warm ambiences and excellence in service, that in their totality make for a genuine refuge for the modern urban traveller. Pau Guardans is its alma mater, hotelier and founder of the Único Hotels, he is an inveterate traveller who has achieved with this new hotel not just a different type of five star hotel but lends his own personal stamp to a resurgence of luxury tourism in the capital city.

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